Now we think it’s safe to say that we are all so used to seeing half naked models and celebrities plastered over every billboard, selling us the latest products. It could even be called a little mundane. However, images of Gisele Bundchen’s latest campaign for highstreet brand H & M have been digitally modified for the people of Dubai to show a little less flesh than what we’re used to.The model appears in the adverts wearing T-Shirts under every outfit that could be considered even remotely revealing to be more intact with the target audience in the Middle East.
The Daily Mail quoted La Moda Dubai as saying “"Perhaps some changes were made to better align the campaign with the sensibilities of the GCC (Gulf Cooperation Council) market".
It makes us wonder whether the images that we have become so accustomed to seeing in more Western countries are encouraging us to become passive about vast amounts of skin being on show and encouraging the market to dress the same way.
Whatever the case, we are excited to see such top models as Gisele appearing in campaigns for high street brands!
-Colette Joanne
Images courtesy of www.lamodadubai.com
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